Ademola Falomo is the 19-year-old cinematographer who made the stunning video for Odunsi The Engine’s “Desire.
In an interview with Konbini, Falomo talked about the present, the future and everything in between.
Konbini: How long have you been a cinematographer – and how did you discover it?
Ademola Falomo: I’ve been a cinematographer for 5 years; or rather, my whole filmmaking experience has been running for the past 5 years. I wasn’t sure what I wanted to start out with because filmmaking is so broad, but the fascinating aspect is that whether you are the camera operator or the storyteller or even the key grip, you are still a creator in equal respect.
I started out from editing to being a cinematographer. I have tried other aspects of filmmaking but all I wanted to be was the boy capturing those immense moments. I was only 13 when I started out as a photographer, but my love for filmmaking picked up two years later when I discovered photoshop on my brother’s laptop.
So, why did you gravitate towards making music videos?
I basically started out with the idea to change an industry that sends out a message that materialism and consumerism are the key to happiness. I think music videos should be about bringing up issues people deal with and fuelling discussions around them.
The simplest things in life could unburden our lives and at the same time propel us to achieve more. It is entirely liberating to discover how little we actually need in this world of so many.
Can we talk about the videos for “Gangster Fear” and “Desire” – how did you come up with the concepts?f
For “Gangster Fear”, I need to give props to Santi; he is a mastermind and a brilliant storyteller. Santi and I have been good friends since 2015. I had shot a couple of trailers for him before “Gangster Fear” and at that particular point I didn’t want to go into making music videos but since we had built that trust I decided to do it.
So, Santi and I are suckers for colours and we wanted to incorporate that but still portray the darkness, like a visual representation of “suffering and smiling”.
For “Desire”, it was pretty much a vibe of aesthetics accompanied by a slow motion theme. Odunsi is more of a minimalist, which you can tell from his sound.
Before the video, I had always wondered how China town looked like so when we got there to shoot, we decided to create something awe-inspiring with beautiful B-roll shots – and that is exactly what we did. So basically all the moments we shared in the video were just things I considered scenic.
What other projects have you worked on – and which are you most proud of?
I have worked on a fashion campaign video by a Dubai-based brand called The Way and Santi’s new video for his song called “Jungle Fever”. I think so far, I am most proud of the Santi video, which will be out in a couple of months.
At the end of the day I’m grateful for how far I’ve come; content with what I’ve done; and I am hopeful for more growth.
What can we expect from you next?
It is important that I keeping honing my talent. I understand the art of filmmaking is something you learn through actions and I intend to keep working and evolving with my work.
For the future, I am definitely going to put out lots of feature films with top class cinematography. I hope to offend the ‘gods of film’ with my body of work – that is a measure of growth for me.