Okey Bakassi is worried about the message we send out with our criteria for picking brand ambassadors.

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He was very vocal about the trend of many brands signing on brand ambassadors with openly questionable moral values.

He said this and much more while speaking on The Gist with Emmanuel Ugolee along side Sound Sultan, African China and a mental health doctor  specialist who were not quiet about the subject of drugs, youth and the influence of entertainment.

Read: Veteran Nollywood Actor, Paul Obazele Reveals Some Shocking Things That Happen In The Industry Hidden To People Outside It

Watch the clip below.

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